AI is already answering your clients' questions. It is drawing on publicly available information, on generic models, on whatever it can access. Your years of proprietary data, your research, your market intelligence, your institutional knowledge: none of it is in the room.
That changes the competitive dynamic permanently. The organisations that get their proprietary data into the AI consuming it, on their terms, will become indispensable. The ones that do not will watch both their value and their control quietly erode.